Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.


About the Author

Will StrohlFounder & CEO
Upendo Ventures
Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more.

Know Your ABB’s: Always Be Branding!

A filtered view of yourself

When people look at you, they see you brand, whether intentional or not.  It’s a lot like looking at things through a camera lense.  It’s a similar thing when you look at any successful business.  No matter if you see it’s sign on the side of the road, in an ad on a website or billboard, or you visit their booth at a conference – you know where you are and who you’re interacting with.  When you walk into any In-N-Out location or visit their website, you can feel their brand all around you.  You’ll never look at one and confuse it with Burger King or McDonald’s.  When you think about your personal brand, you need to attempt to achieve this as best you can.  Be the CMO of your brand!

Embracing the Jack of All Trades in Yourself

What would you say you do here?

This article isn’t for everyone, but if you’ve found yourself reading this far, you probably consider yourself a jack-of-all-trades, or someone has said that about you.  It’s a double-edged sword to be known as someone who can do everything.  As the saying goes, “Jack-of-all-trades, master of none.”  When you’re good at a lot of things, it’s highly unlikely that you’re an expert at any one of those things.  This makes you difficult to hire in most cases, but don’t fret.  This also makes you one of the most valuable people in any company you find yourself in.

Avoid the 7 Deadly Sins of LinkedIn Photos

Avoid the 7 Deadly Sins of LinkedIn Photos

In many ways, LinkedIn is just like every other social network.  It allows you to create a profile.  You add details about yourself, upload your preferred photo, and connect with other people.  You post status updates, and like and/or comment on updates by others.  However, as we continuously point out on this site, LinkedIn is not like every other social network.  You need to carefully consider how you update your profile on LinkedIn, beginning with your profile photo.

Why You Should Focus on LinkedIn to Build Your Brand

LinkedIn chocolates

When LinkedIn first came about, we weren’t sure what to do with it.  MySpace was still around, and it was battling with Facebook for our social networking attention (albeit, at this point, MySpace was in the decline already).  It wasn’t unusual for most of us to think, “Why should I use LinkedIn? I already use Facebook (or Twitter).”  The fact of the matter is this, LinkedIn isn’t going anywhere, and it’s the single most powerful thing that you can use to build your brand. 

4 Things You Can Learn About Personal Branding from Tony Stark

Robert Downey Jr (Tony Stark)

Sadly, we won’t see Robert Downey Jr. don the suit of Iron Man again in another sequel, but we will see him in the third Avengers installment.  The world fell in love with the troubled and charmingly egotistical presence that is Tony Stark.  Whether you laugh at his quips towards his dismissal of people that are wasting his time, or you are in awe in his ability to remain ultimately confident in even the hardest of situations.  The bottom line with Tony Stark is this… you never forget him.  This is the kind of impact you need to have when people think of you.