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Founder & CEO
Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more.
This topic is as old as leadership is. From the very beginnings of people being led, this art has been studied. People have been training, writing, and blogging about how to best communicate to those you mean to lead. The problem with saying anything to your staff is that they will always have three meanings, regardless to how much planning, thought, and good will you put into it. There will be what your words mean, what you mean by your words, and what each member of your team thinks you mean by it. It’s your responsibility to either strike certain phrases and statements from your vocabulary, or learn when the right time to use those words is.
You might be looking at this thinking, “Duh!” If you are, you should still keep reading. If you’re not, yes, you keep reading too. When a company wants to advertise itself, it will traditionally begin to perform various marketing activities. You’ll begin to see their logos on ads on various websites and in newspapers or magazines. You’ll see them on billboards, bus benches, and conference swag. Their brand may be plastered on TV in commercials, or as sponsors of a show or event. Their postcards might come to your mailbox at home. They might get cross-promoted through other promotions by other companies. This is just the tip of the ice berg. The bottom line is this, they get their brand in front of you one way or another. They know someone will be looking, watching, deciding.
There’s few people these days that don’t wear multiple hats where they work. You might be applying for and holding the title of events coordinator, but you’re probably also dabbling in website updates, PPC marketing, marketing automation, and who knows what else. Employers love to do this for many reasons, not the least of which being that you might be very good at those other things too. This makes you much more valuable to your current employer. Unfortunately, this doesn’t do you any favors for your personal branding. You simply look like the proverbial “jack of all trades, master of none.” Don’t forget that you’re one of many in a sea of applicants trying to vie for the attention of the great employers out there.
Wherever you are, when you were growing up, there was a sport that was more popular amongst your friends than others. For me, we primarily switched between basketball and football (with an occasional straying into wiffle ball). We would play as long as there was light, and sometimes when there wasn’t. It was a great time full of memories. However, there was always the tenuous moments before you began playing where teams would need to get chosen. How did you get on the team you wanted?
As we live our days, we get consumed with the monotonous… We have to get ready for work. We might be getting others ready too. We eat breakfast (hopefully). We make it to work. We spend 8 or more hours almost consecutively crossing off tasks on our to-do list. Then we reverse this to make it back home to our family, pets, or Xbox. Throughout all of this is a large series of decisions and actions we’ve accumulated throughout the day. How many times did you stop to ask yourself, “Am I capable of doing this?”