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Founder & CEO
Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more.
We deal with companies of all sizes, but we have to work with small businesses slightly differently.
Why? You can probably guess why… Budget. Even if a small business does have a budget for
certain things, it’s often difficult for small business owners to justify certain expenses. One
of these things includes branding – especially logos and artwork for your social media channels.
If you’ve never done your own e-mail marketing campaign, the very idea of it can be quite overwhelming – intimidating
at the least. Your head will be full of questions and you’ll like not know where to start. But that’s
just it. You must start. As our friends at Nike would say, “Just do it!” So let’s get started!
I know what you’re thinking, “What do you mean, version 3.2 is out? I haven’t heard about version 3.1!” No worries…
Version 3.1 did come out and it was released, but none of the marketing materials went out to announce it.
I’m taking the initiative to announce both releases at this time. They are exciting releases too – with 3.1
offering support for variants in promotions and 3.2 supporting UPS Freight.
There has been a lot of talk in recent weeks about TLS compliance requirements. There’s good reason for this, because
notable vendors that are known for being on the forefront of security such as Authorize.net, PayPal, and UPS began
notifying their partners and vendors about two years ago. Everyone else began receiving similar notifications
about a year ago. What does this all mean though?
Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics,
they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics.
Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface
with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss
how to dive deeper into your Google Analytics integration to grow your business.