Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.


About the Author

Will StrohlFounder & CEO
Upendo Ventures
Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more.

3 Reasons Why 99Designs is Great for a Small Business

Upendo Ventures: 3 Reasons 99Designs is Great for a Small Business

We deal with companies of all sizes, but we have to work with small businesses slightly differently.  Why?  You can probably guess why… Budget.  Even if a small business does have a budget for certain things, it’s often difficult for small business owners to justify certain expenses.  One of these things includes branding – especially logos and artwork for your social media channels.

Getting Started with Your Own E-Mail Marketing Campaign (7 Easy Steps)

Upendo Ventures: How to Get Started with E-Mail Campaigns

If you’ve never done your own e-mail marketing campaign, the very idea of it can be quite overwhelming – intimidating at the least.  Your head will be full of questions and you’ll like not know where to start.  But that’s just it.  You must start.  As our friends at Nike would say, “Just do it!”  So let’s get started!

Hotcakes Commerce 03.02.00 Does Some New Heavy Lifting

Upendo Ventures presents Hotcakes Commerce 03.02.00

I know what you’re thinking, “What do you mean, version 3.2 is out? I haven’t heard about version 3.1!”  No worries… Version 3.1 did come out and it was released, but none of the marketing materials went out to announce it.  I’m taking the initiative to announce both releases at this time.  They are exciting releases too – with 3.1 offering support for variants in promotions and 3.2 supporting UPS Freight.

What You Need to Know About the TLS 1.2 Update

Upendo Ventures on Security

There has been a lot of talk in recent weeks about TLS compliance requirements.  There’s good reason for this, because notable vendors that are known for being on the forefront of security such as Authorize.net, PayPal, and UPS began notifying their partners and vendors about two years ago.  Everyone else began receiving similar notifications about a year ago.  What does this all mean though?

Getting the Most Out of Your Google Analytics DNN Integration

Getting the Most Out of Your Google Analytics DNN Integration

Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business.