Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

Hotcakes Commerce Version 03.02.01 is Full of Community and Support-Driven Updates

New Hotcakes Commerce Release

Our team has been working hard at delivering the next great release of Hotcakes Commerce.  This time, we primarily focused on some updates that both our support clients and the community really wanted.  We’re very happy to announce that version 03.02.01 is ready for you and it brings with it some very popular updates.

5 Things You Absolutely Need to Remember with E-Commerce Websites

E-Commerce Myth's presented by Upendo Ventures

Last night, I had the pleasure of presenting to the Toronto Area DNN Users Group (a.k.a., TADUG), hosted by Aderson Oliveira.  TADUG is currently enjoying a revival, so I couldn’t pass up this opportunity.  He asked me to bring some e-commerce goodness to their user group, and I hope I delivered.  In this presentation and Q&A, we discuss some of the most critical trends and techniques that e-commerce website owners should remember.  Spoiler alert…  There are actually 6 tips in this presentation.  Surprise!

Getting Started with Your Own E-Mail Marketing Campaign (7 Easy Steps)

Upendo Ventures: How to Get Started with E-Mail Campaigns

If you’ve never done your own e-mail marketing campaign, the very idea of it can be quite overwhelming – intimidating at the least.  Your head will be full of questions and you’ll like not know where to start.  But that’s just it.  You must start.  As our friends at Nike would say, “Just do it!”  So let’s get started!

The Difference Between Sales and Marketing in the Internet Age

The Difference Between Sales and Marketing for Modern Online Business

I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….

3 Ways Blogs Will Improve Your Personal Branding

Kids playing flag football

Wherever you are, when you were growing up, there was a sport that was more popular amongst your friends than others.  For me, we primarily switched between basketball and football (with an occasional straying into wiffle ball).  We would play as long as there was light, and sometimes when there wasn’t.  It was a great time full of memories.  However, there was always the tenuous moments before you began playing where teams would need to get chosen.  How did you get on the team you wanted?