How Evaluating Software Can Build or Destroy a Company

I’ve been in the software industry for much longer than I’d care to admit at this point.  That’s another blog post though.  Much of it has been centered around building products.  One of the things that seems to not go away is the expectation that a software trial is infinite, or free.  Regardless to whether you pay a single penny, trials aren’t free.  They cost companies money - even if you’re evaluating it on your own computer.  The moment you move from evaluation to development, you’re hurting the company that builds the software.  Here’s how…