Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

Getting Started with Your Own E-Mail Marketing Campaign (7 Easy Steps)

Upendo Ventures: How to Get Started with E-Mail Campaigns

If you’ve never done your own e-mail marketing campaign, the very idea of it can be quite overwhelming – intimidating at the least.  Your head will be full of questions and you’ll like not know where to start.  But that’s just it.  You must start.  As our friends at Nike would say, “Just do it!”  So let’s get started!

Four Indispensable Year-end Business Planning Tips for “Stratember”

December is the perfect time to strategize and Plan for Your Business

December is the PERFECT time to be strategic and lay out a plan for the coming year in four key strategic areas. And if you do it now, then December can become “Stratember” where you jump weeks of months ahead of your competition. Here’s what you should do now.

The Difference Between Sales and Marketing in the Internet Age

The Difference Between Sales and Marketing for Modern Online Business

I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….

Measure Everything on Your Website – But Start at the Top

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But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”