Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

Preparing Your Customers for COVID-19

Upendo Ventures: Preparing Your Customers for COVID-19

This really is an unprecedented time we all find ourselves in. More and more, our respective jurisdictions are ordering us all to stay home. For many people, it’s simply not possible. Our grocers, hospital staff, and others must go into work still. There is another segment of us that can still run our business from home. Still, others might need to do both. Regardless, this article contains some critical tips for your company to remain helpful to your respective customer base. After all, we need to keep our businesses running.

Tips & Tricks for Being Productive When Working at Home

Upendo Ventures: Tips & Tricks for being productive when working at home

Most of us are finding ourselves working from home.  With the COVID-19 virus pushing us all more and more indoors and away from the office, we're finding ourselves becoming remote workers.  Since our team has been 100% remote since inception, we have a lot of lessons we’ve learned over the years.  This post includes a video and slide deck presentation full of tips and resources that you and your team can use to be more productive working from home.

Getting Started with Your Own E-Mail Marketing Campaign (7 Easy Steps)

Upendo Ventures: How to Get Started with E-Mail Campaigns

If you’ve never done your own e-mail marketing campaign, the very idea of it can be quite overwhelming – intimidating at the least.  Your head will be full of questions and you’ll like not know where to start.  But that’s just it.  You must start.  As our friends at Nike would say, “Just do it!”  So let’s get started!

Four Indispensable Year-end Business Planning Tips for “Stratember”

December is the perfect time to strategize and Plan for Your Business

December is the PERFECT time to be strategic and lay out a plan for the coming year in four key strategic areas. And if you do it now, then December can become “Stratember” where you jump weeks of months ahead of your competition. Here’s what you should do now.

The Difference Between Sales and Marketing in the Internet Age

The Difference Between Sales and Marketing for Modern Online Business

I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….