Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

Preparing Your Customers for COVID-19

Upendo Ventures: Preparing Your Customers for COVID-19

This really is an unprecedented time we all find ourselves in. More and more, our respective jurisdictions are ordering us all to stay home. For many people, it’s simply not possible. Our grocers, hospital staff, and others must go into work still. There is another segment of us that can still run our business from home. Still, others might need to do both. Regardless, this article contains some critical tips for your company to remain helpful to your respective customer base. After all, we need to keep our businesses running.

Never Do Anything You Can't Measure

Upendo Ventures: Never do anything you can't measure

How do you measure, track, and make decisions in your day-to-day life? When you’re on a new diet, do you weigh yourself? What about your car? Do you just forgo your fuel gauge and mileage, then just hope for the best on your next commute or roadtrip? Probably not... Why would you do any of that for your business and website? Measure and analyze everything!

Hotcakes Commerce 03.02.02 is Here!

New Hotcakes Commerce Release

Our team has been working hard at delivering the next great release of Hotcakes Commerce.  We primarily focused on some updates that both our support clients and the community really wanted.  We’re very happy to announce that version 03.02.02 is ready for you and it brings with it some very popular updates.

Hotcakes Commerce Version 03.02.01 is Full of Community and Support-Driven Updates

New Hotcakes Commerce Release

Our team has been working hard at delivering the next great release of Hotcakes Commerce.  This time, we primarily focused on some updates that both our support clients and the community really wanted.  We’re very happy to announce that version 03.02.01 is ready for you and it brings with it some very popular updates.

Using Google Alerts To Monitor and Grow Your Brand

Upendo Ventures Digital Marketing

One of the number one things I speak about with clients is brand, or branding.  In fact, when embarking on any project, internal or external, it’s probably the very first thing that we discuss.  This is especially true with small businesses and businesses who need to employ local and social media marketing strategies.  You need to first know what your brand is, how to speak about your brand (with as few words as possible), and how people should perceive your brand.  Most importantly, what will people say about your brand when you’re not looking?