Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

Should I Build and Maintain My Own Business Website?

Upendo Ventures: The Power of an Agency

The answer is probably no.

The phenomena is actually rather unique. A retailer may work with an architect or interior designer, but the actual work of designing and building a physical store is done by professionals. A chef has a lot to say about how to lay out a kitchen work-space. But you will rarely find the chef installing the flat-tops and burners. But there seems to be a perception that online business and eCommerce websites are somehow different.

There are many reasons why you shouldn’t build your own business website. Let’s review a few of them together.

Squarespace Is Going Public — What It Means to Your Business

Upendo Ventures: Squarespace IPO

We have helped hundreds of businesses get online or improve their online experiences, so it’s important for us to keep informed about the platforms and technologies that make that happen. There is a mega-trend in the market right now and Squarespace is adapting to those changes. All of this could impact your business website and we wanted to keep you in the loop.

How to Prepare and Format eCommerce Product Images

Upendo Ventures: How to Prepare and Format eCommerce Product Images

How your products look online is super-important. The first thing that most eCommerce merchants do is establish a style — what kind of background you use, how much exposure, are the products by themselves, or display in context as "lifestyle" images. All that is important for the consistency of your brand and the look of your website theme. Those are the more subjective aspects of product photography.

Optimize Images on Your Website Like a Pro

Upendo Ventures: Optimize Images on Your Website Like a Pro

If you're someone who manages a website and especially if you manage the content on that website, this article is for you. Images are way too easy to come by these days. Whether you're taking them yourself or pulling them from a stock photo site. As a result, some websites suffer from slower page load times than are necessary. Here are some pro-tips to help you avoid these issues.