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5 Reasons You Need to Constantly Update Your Website Content

Upendo Ventures: 5 Reasons to Constantly Update Your Website Content

It takes a lot of effort and time to develop a website for your business, especially for non-tech savvy folks. But soon you realize that your website is not generating enough traffic or business as expected. Have you ever wondered why?

You may think that the internet is not as effective as claimed after all. You may feel jaded by your "web guy." Worse, you can think that your business or product is not really in demand. Well, take a step back as the real problem may not be the website itself. Maybe it»s the website content.

Here are 5 reasons you need to constantly update your website content:

Visitor Engagement

Your website is the first point of engagement for these potential customers. The higher visitor engagement with your website is, the higher the chances of conversion are. Fresh and unique content always keeps visitors interested, tempting them to come back to your website.


Any content will be engaging only if it is useful. Customers are looking for clear and concise information to make informed choices. That is why your content should be creative, effective, and clearly convey the message to the audience. 

Search Engine Optimization (SEO)

If you are not on page one in the Google search, you are almost out of the game. SEO helps you remain on top of Google searches. Updating website content is the only way to stay ahead of your competitiion through organic SEO. 

Building Trust

In this era of information overdose, people will trust your brand more if your content is real, engaging, and dynamic. Satisfied or loyal customers will even share their positive experience with your website on social media platforms. 

Market Yourself

Mere online presence is not enough. Just as any offline business, you need to market your products. Don't hesitate to market the good work you are doing. Content is the perfect tool to drive your marketing strategy. 

Content creation and updating is an engaging task. If you find it challenging to do yourself, you should hire someone. It is definitely rewarding considering the impact it can have on your online presence.

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About the Author

Will StrohlFounder & CEO
Upendo Ventures
Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more.

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We use technology to help your business change people's lives! Our business is dedicated to implementing best practices, automations, and integrations to help your business grow and generate more leads online. Our battle-tested techniques help give you time back so you can worry about your business, and not the technology that runs it.

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