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There are always updates throughout the internet that impact your website. Keeping up
with them can seem downright impossible for most - even if you're in the industry.
There are two major updates this year that you need to be highly aware of though.
If you don't adjust accordingly, the availability and discovery of your website could
be drastically impacted.
Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics,
they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics.
Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface
with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss
how to dive deeper into your Google Analytics integration to grow your business.
Your website isn’t “done.” In fact, it will never be. When implemented well, a website will be in a constant state of innovation, progress, and improvement because that is the natural state of every healthy business. And ultimately, your website is a representation of your business.
Once you have a responsive business website, you are only half-way done. To ensure that your site is mobile-friendly you need to think about mobile every time you make content to put on your website. By always “thinking mobile” you will change the way you choose and edit images, it will influence the way you write, and it will naturally limit the complexity and number of widgets and apps that you use.
Experts quibble about the exact numbers, but all of them agree that there is currently more internet traffic flowing to mobile devices than traditional computers. This is not a fad, it's a generational wave sweeping the world. But its not too late for you to ride this wave to success for your website and apps. Let's start by understand why this is so important.