Love. Integrity. Employees First.

We love what we do, and we approach everything with love first.

“We believe that when you approach everything that you do from a place of love and integrity, only great things can happen.” - Will Strohl, Founder & CEO, Upendo Ventures

Love - The Story Behind Upendo Ventures

Upendo Ventures was founded by Will Strohl to embrace the values and honor the memory of the loss of his soulmate. This is evident in everything that we do. Our logo clearly reflects her silhouette, with the curls signifying the three short years that they were together. Her nickname was Nala, which means “gift” in Swahili. Upendo means “love” in the same language. The logo includes her favorite color, and a complementary color from the Lion King movie, where her nickname came from.


Integrity is something you can lose so easily, but is incredibly difficult to build. We approach everything we do from an integrity-first perspective. We say what we mean, and our actions back that up. There are no surprises to our employees or our clients.

Employees First

Happy employees make happy clients. Our happy clients will, in turn, have their own happy customers.

The software services industry is full of churn-and-burn agencies – caring far more about the bottom line than the people who are charged with delivering success to their clients. All software services are done by people, for other people. When you show compassion and love to employees, they’re happy.

I wanted to build a company that
I always wanted to work for.

Will Strohl, Founder & CEO, Upendo Ventures
Upendo Ventures believes in teamwork

Giving Back to Our Community

Thanks to people just like YOU, we're able to give back to the local community in ways we never imagined!


One of our favorite charities to give to just happens to be our official charity. We're honored to be able to give back to this charity that helps so many in our area.

StarVista does an incredible job of helping families, women, and children to have a place to stay and a path forward. This can include clothing, furniture, shelter, counseling, and more.

We're very proud to continue to regularly donate to this wonderful cause!


Community Foundation of San Carlos

Our headquarters are technically located in San Carlos, CA. As part of this community, we're very proud and humbled having our CEO as one of the sitting members of the board of directors.

The Community Foundation of San Carlos helps to provide support in various ways to the non-profits in the area. This may include training, marketing, grants, and more.

The Foundation has also been known around the Bay Area for events such as a various famous murals in the area, as well as the annual Stand Against Hate Poetry Slam, to name a couple.

In short, the Community Foundation aims to improve the quality of life for everyone that lives, works, learns, or plays in San Carlos.

In addition to our CEO, Will Strohl, serving on the board of directors, our team helps with various website updates and also regularly donates to the Foundation.

Community Foundation of San Carlos