Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

How Much Should I Charge? — Pricing Part 2: Making More eCommerce Profit

Upendo Ventures: How Much Should I Charge? — Pricing Part 2: Making More eCommerce Profit

This is the second in a 2-part series on pricing products to sell effectively online.

  • Pricing Part 1: Selling Physical Products Online
  • Pricing Part 2: Making More eCommerce Profit

eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical part of your success. In part 1 of this series, we talked about how to find the right price to charge for your products online from a business analysis point of view. In this article, we will focus on the tips and techniques that can help an eCommerce business increase profitability within a competitive landscape.

How Much Should I Charge? — Pricing Part 1: Selling Physical Products Online

Upendo Ventures: How Much Should I Charge? — Pricing Part 1: Selling Physical Products Online

This is the first in a 2-part series on pricing products to sell effectively online.

  • Pricing Part 1: Selling Physical Products Online
  • Pricing Part 2: Making More eCommerce Profit

eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical part of your success. In this article, we will talk about how to find the right price to charge for your products online.

How to Prepare and Format eCommerce Product Images

Upendo Ventures: How to Prepare and Format eCommerce Product Images

How your products look online is super-important. The first thing that most eCommerce merchants do is establish a style — what kind of background you use, how much exposure, are the products by themselves, or display in context as "lifestyle" images. All that is important for the consistency of your brand and the look of your website theme. Those are the more subjective aspects of product photography.

The Most Common Mistake in E-Commerce

Upendo Ventures: Biggest Mistake on Any E-Commerce Website

We're nearing a year now that we've all been in various stages of unrest and lockdown in our respective states and cities.  With us all being separated, places closed, and looking at our homes and belongings, it's no wonder that e-commerce has grown at such leaps and bounds through 2020.  There was one glaring mistake that I kept running into, though, regardless of the size of the vendor.