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How do you measure, track, and make decisions in your day-to-day life? When you’re on a new diet, do you weigh yourself?
What about your car? Do you just forgo your fuel gauge and mileage, then just hope for the best on your next commute or
roadtrip? Probably not... Why would you do any of that for your business and website? Measure and analyze everything!
Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics,
they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics.
Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface
with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss
how to dive deeper into your Google Analytics integration to grow your business.
Configuring your Google Analytics in previous versions of DNN was super simple. You would just navigate to the
Google Analytics page and paste in your Google Analytics tracking ID. Since DNN 9 was released, some of the
administration that was easily accessible is yet to be added back to the administration area. This article
will help you to enable and update Google Analytics to use the most current version, universal analytics. This
is important since the default version of Google Analytics is using DoubleClick. You can blame me for that
since I submitted that pull request, but it was the current at the time…