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How do you measure, track, and make decisions in your day-to-day life? When you’re on a new diet, do you weigh yourself?
What about your car? Do you just forgo your fuel gauge and mileage, then just hope for the best on your next commute or
roadtrip? Probably not... Why would you do any of that for your business and website? Measure and analyze everything!
Setting Goals and Objectives for your company is important. But if they're not SMART Objectives, you can end up hurting your business. Here's what you need to know to create SMART leadership through SMART Objectives now.
But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”
Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics,
they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics.
Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface
with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss
how to dive deeper into your Google Analytics integration to grow your business.