Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

Never Do Anything You Can't Measure

Upendo Ventures: Never do anything you can't measure

How do you measure, track, and make decisions in your day-to-day life? When you’re on a new diet, do you weigh yourself? What about your car? Do you just forgo your fuel gauge and mileage, then just hope for the best on your next commute or roadtrip? Probably not... Why would you do any of that for your business and website? Measure and analyze everything!

Measure Everything on Your Website – But Start at the Top

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But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”

Getting the Most Out of Your Google Analytics DNN Integration

Getting the Most Out of Your Google Analytics DNN Integration

Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business.