Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

30 October

To Blog, or Not To Blog … It’s a Question of Value

Blog or Not Blog - Blogging Helps You Communicate and be a better Leader

Deciding to write a company blog can feel like kind of a big deal. What’s hard is being committed to the project and getting past the intimidation. First, let’s talk about why writing a blog is so important for businesses today. In short, it’s all about Leadership, Marketing, and Brand.
By Jeffrey J. Hardy Business, Internet, Leadership, Personal Branding, Website Blog, Blogging, Brand, Branding, Communication, Entrepreneur, Leadership, Marketing, Promotion, SEO, Success, Value, Website   Loading Disqus... Read More »
24 October

The Difference Between Sales and Marketing in the Internet Age

The Difference Between Sales and Marketing for Modern Online Business

I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….
By Jeffrey J. Hardy Business, Internet, Leadership Business, Difference, Leadership, Management, Marketing, Online, Sales   Loading Disqus... Read More »
14 October

Measure Everything on Your Website – But Start at the Top

Upendo Blog Header Image Template

But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”
By Jeffrey J. Hardy Business, Internet, Technology, Website Analytics, Business, Internet, KPI, Marketing, Statistics, Success, Website   Loading Disqus... Read More »
10 October

Getting the Most Out of Your Google Analytics DNN Integration

Getting the Most Out of Your Google Analytics DNN Integration

Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business.

By Will Strohl Technology, Website 51Degrees, Advertising, AdWords, Analytics, Best Practices, CMS, DNN, DotNetNuke, Google Analytics, Marketing, Mobile, Optimization, Website Design   Loading Disqus... Read More »
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