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Deciding to write a company blog can feel like kind of a big deal. What’s hard is being committed to the project and getting past the intimidation. First, let’s talk about why writing a blog is so important for businesses today. In short, it’s all about Leadership, Marketing, and Brand.
I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….
But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”
Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics,
they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics.
Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface
with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss
how to dive deeper into your Google Analytics integration to grow your business.
DNN Summit has a long history. It’s grown a lot since 2009, when I first founded the Day of DotNetNuke conference.
Back then, I used to speak at pretty much every user group and conference I could get to. I love public speaking.
I love helping people learn something new – or better – helping inspire people to try something they may have never
before considered. I took about 2 years off from speaking, and now… I’m back! I’ll be speaking at DNN