Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

The Difference Between Sales and Marketing in the Internet Age

The Difference Between Sales and Marketing for Modern Online Business

I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….

Measure Everything on Your Website – But Start at the Top

Upendo Blog Header Image Template

But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”

Getting the Most Out of Your Google Analytics DNN Integration

Getting the Most Out of Your Google Analytics DNN Integration

Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business.

Upendo Ventures Will Be at DNN Summit 2018 in February

Will Strohl giving a keynote speech at Southern Fried DNN 2013

DNN Summit has a long history.  It’s grown a lot since 2009, when I first founded the Day of DotNetNuke conference.  Back then, I used to speak at pretty much every user group and conference I could get to.  I love public speaking.  I love helping people learn something new – or better – helping inspire people to try something they may have never before considered.  I took about 2 years off from speaking, and now… I’m back!  I’ll be speaking at DNN Summit!

Your Website Is Never Done – It’s a Core Process, Not a Project (and that's a good thing)

Your Website is a Continuing Process - and that's the way it should be for security, marketing, and efficiency


Your website isn’t “done.” In fact, it will never be. When implemented well, a website will be in a constant state of innovation, progress, and improvement because that is the natural state of every healthy business. And ultimately, your website is a representation of your business.