Articles by Upendo Ventures

We "Upendo" to Write for You!

Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

Using Google Alerts To Monitor and Grow Your Brand

Upendo Ventures Digital Marketing

One of the number one things I speak about with clients is brand, or branding.  In fact, when embarking on any project, internal or external, it’s probably the very first thing that we discuss.  This is especially true with small businesses and businesses who need to employ local and social media marketing strategies.  You need to first know what your brand is, how to speak about your brand (with as few words as possible), and how people should perceive your brand.  Most importantly, what will people say about your brand when you’re not looking?

5 Things You Absolutely Need to Remember with E-Commerce Websites

E-Commerce Myth's presented by Upendo Ventures

Last night, I had the pleasure of presenting to the Toronto Area DNN Users Group (a.k.a., TADUG), hosted by Aderson Oliveira.  TADUG is currently enjoying a revival, so I couldn’t pass up this opportunity.  He asked me to bring some e-commerce goodness to their user group, and I hope I delivered.  In this presentation and Q&A, we discuss some of the most critical trends and techniques that e-commerce website owners should remember.  Spoiler alert…  There are actually 6 tips in this presentation.  Surprise!

3 Reasons Why 99Designs is Great for a Small Business

Upendo Ventures: 3 Reasons 99Designs is Great for a Small Business

We deal with companies of all sizes, but we have to work with small businesses slightly differently.  Why?  You can probably guess why… Budget.  Even if a small business does have a budget for certain things, it’s often difficult for small business owners to justify certain expenses.  One of these things includes branding – especially logos and artwork for your social media channels.

To Blog, or Not To Blog … It’s a Question of Value

Blog or Not Blog - Blogging Helps You Communicate and be a better Leader

Deciding to write a company blog can feel like kind of a big deal. What’s hard is being committed to the project and getting past the intimidation. First, let’s talk about why writing a blog is so important for businesses today. In short, it’s all about Leadership, Marketing, and Brand.

Know Your ABB’s: Always Be Branding!

A filtered view of yourself

When people look at you, they see you brand, whether intentional or not.  It’s a lot like looking at things through a camera lense.  It’s a similar thing when you look at any successful business.  No matter if you see it’s sign on the side of the road, in an ad on a website or billboard, or you visit their booth at a conference – you know where you are and who you’re interacting with.  When you walk into any In-N-Out location or visit their website, you can feel their brand all around you.  You’ll never look at one and confuse it with Burger King or McDonald’s.  When you think about your personal brand, you need to attempt to achieve this as best you can.  Be the CMO of your brand!