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One of the number one things I speak about with clients is brand, or branding. In fact, when embarking on any project,
internal or external, it’s probably the very first thing that we discuss. This is especially true with small
businesses and businesses who need to employ local and social media marketing strategies. You need to first
know what your brand is, how to speak about your brand (with as few words as possible), and how people should perceive
your brand. Most importantly, what will people say about your brand when you’re not looking?
Last night, I had the pleasure of presenting to the
Toronto Area DNN Users Group (a.k.a., TADUG), hosted by
Aderson Oliveira. TADUG is currently enjoying a revival, so I couldn’t pass up this opportunity.
He asked me to bring some e-commerce goodness to their user group, and I hope I delivered. In this presentation
and Q&A, we discuss some of the most critical trends and techniques that e-commerce website owners should remember.
Spoiler alert… There are actually 6 tips in this presentation. Surprise!
We deal with companies of all sizes, but we have to work with small businesses slightly differently.
Why? You can probably guess why… Budget. Even if a small business does have a budget for
certain things, it’s often difficult for small business owners to justify certain expenses. One
of these things includes branding – especially logos and artwork for your social media channels.
Deciding to write a company blog can feel like kind of a big deal. What’s hard is being committed to the project and getting past the intimidation. First, let’s talk about why writing a blog is so important for businesses today. In short, it’s all about Leadership, Marketing, and Brand.
When people look at you, they see you brand, whether intentional or not. It’s a lot like looking at things through a camera lense. It’s a similar thing when you look at any successful business. No matter if you see it’s sign on the side of the road, in an ad on a website or billboard, or you visit their booth at a conference – you know where you are and who you’re interacting with. When you walk into any In-N-Out location or visit their website, you can feel their brand all around you. You’ll never look at one and confuse it with Burger King or McDonald’s. When you think about your personal brand, you need to attempt to achieve this as best you can. Be the CMO of your brand!