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There are numerous ways as a leader to measure yourself, your progress, and your goals. Not all of them are scientific, but they give you a way to move forward to improve yourself. Sometimes you will have the benefit of measurable progress indicators, and luckily, your email inbox is one of them. You can easily use your inbox to gauge several things, including when you need to delegate and focus on specific areas of the business.
When people look at you, they see you brand, whether intentional or not. It’s a lot like looking at things through a camera lense. It’s a similar thing when you look at any successful business. No matter if you see it’s sign on the side of the road, in an ad on a website or billboard, or you visit their booth at a conference – you know where you are and who you’re interacting with. When you walk into any In-N-Out location or visit their website, you can feel their brand all around you. You’ll never look at one and confuse it with Burger King or McDonald’s. When you think about your personal brand, you need to attempt to achieve this as best you can. Be the CMO of your brand!
This article isn’t for everyone, but if you’ve found yourself reading this far, you probably consider yourself a jack-of-all-trades, or someone has said that about you. It’s a double-edged sword to be known as someone who can do everything. As the saying goes, “Jack-of-all-trades, master of none.” When you’re good at a lot of things, it’s highly unlikely that you’re an expert at any one of those things. This makes you difficult to hire in most cases, but don’t fret. This also makes you one of the most valuable people in any company you find yourself in.
In many ways, LinkedIn is just like every other social network. It allows you to create a profile. You add details about yourself, upload your preferred photo, and connect with other people. You post status updates, and like and/or comment on updates by others. However, as we continuously point out on this site, LinkedIn is not like every other social network. You need to carefully consider how you update your profile on LinkedIn, beginning with your profile photo.
When LinkedIn first came about, we weren’t sure what to do with it. MySpace was still around, and it was battling with Facebook for our social networking attention (albeit, at this point, MySpace was in the decline already). It wasn’t unusual for most of us to think, “Why should I use LinkedIn? I already use Facebook (or Twitter).” The fact of the matter is this, LinkedIn isn’t going anywhere, and it’s the single most powerful thing that you can use to build your brand.