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If you’ve never done your own e-mail marketing campaign, the very idea of it can be quite overwhelming – intimidating
at the least. Your head will be full of questions and you’ll like not know where to start. But that’s
just it. You must start. As our friends at Nike would say, “Just do it!” So let’s get started!
I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….
Wherever you are, when you were growing up, there was a sport that was more popular amongst your friends than others. For me, we primarily switched between basketball and football (with an occasional straying into wiffle ball). We would play as long as there was light, and sometimes when there wasn’t. It was a great time full of memories. However, there was always the tenuous moments before you began playing where teams would need to get chosen. How did you get on the team you wanted?
I’ve been in the software industry for much longer than I’d care to admit at this point. That’s another blog post though. Much of it has been centered around building products. One of the things that seems to not go away is the expectation that a software trial is infinite, or free. Regardless to whether you pay a single penny, trials aren’t free. They cost companies money - even if you’re evaluating it on your own computer. The moment you move from evaluation to development, you’re hurting the company that builds the software. Here’s how…