We "Upendo" to Write for You!
Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.
We deal with companies of all sizes, but we have to work with small businesses slightly differently.
Why? You can probably guess why… Budget. Even if a small business does have a budget for
certain things, it’s often difficult for small business owners to justify certain expenses. One
of these things includes branding – especially logos and artwork for your social media channels.
If you’ve never done your own e-mail marketing campaign, the very idea of it can be quite overwhelming – intimidating
at the least. Your head will be full of questions and you’ll like not know where to start. But that’s
just it. You must start. As our friends at Nike would say, “Just do it!” So let’s get started!
Deciding to write a company blog can feel like kind of a big deal. What’s hard is being committed to the project and getting past the intimidation. First, let’s talk about why writing a blog is so important for businesses today. In short, it’s all about Leadership, Marketing, and Brand.
I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….
But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”