We "Upendo" to Write for You!
Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.
Communication Strategist
Upendo Ventures
Jeff is a 25-year veteran of communications serving the technology fields. He has worked at the super-large tech behemoths of yesterday and the small entrepreneurial shops of tomorrow across the landscape of software, hosting, and cloud. He is a communications and social science nerd — and that means he creates a lot of content covering messaging, technology, leadership, and economics.
9 June
This is the second in a 2-part series on pricing products to sell effectively online.
- Pricing Part 1: Selling Physical Products Online
- Pricing Part 2: Making More eCommerce Profit
eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical part of your success. In part 1 of this series, we talked about how to find the right price to charge for your products online from a business analysis point of view. In this article, we will focus on the tips and techniques that can help an eCommerce business increase profitability within a competitive landscape.
By
Jeffrey J. Hardy Business, General, Internet
competitive analysis, cost, ecommerce, e-commerce, pricing, pricing strategy, roc, roi, selling online, strategy Loading Disqus...
Read More »
1 June
This is the first in a 2-part series on pricing products to sell effectively online.
- Pricing Part 1: Selling Physical Products Online
- Pricing Part 2: Making More eCommerce Profit
eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical
part of your success. In this article, we will talk about how to find the right price to charge for your
products online.
By
Jeffrey J. Hardy Business, General, Internet
competitive analysis, cost, ecommerce, e-commerce, pricing, pricing strategy, roc, roi, selling online, strategy Loading Disqus...
Read More »
20 May
The answer is probably no.
The phenomena is actually rather unique. A retailer may work with an architect or interior designer, but the actual work of designing and building a physical store is done by professionals. A chef has a lot to say about how to lay out a kitchen work-space. But you will rarely find the chef installing the flat-tops and burners. But there seems to be a perception that online business and eCommerce websites are somehow different.
There are many reasons why you shouldn’t build your own business website. Let’s review a few of them together.
11 May
We have helped hundreds of businesses get online or improve their online experiences, so it’s important for us
to keep informed about the platforms and technologies that make that happen. There is a mega-trend in the market
right now and Squarespace is adapting to those changes. All of this could impact your business website and we
wanted to keep you in the loop.
23 April
How your products look online is super-important. The first thing that most eCommerce merchants do is establish
a style — what kind of background you use, how much exposure, are the products by themselves, or display in
context as "lifestyle" images. All that is important for the consistency of your brand and the look of your
website theme. Those are the more subjective aspects of product photography.