Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

28 November

Four Indispensable Year-end Business Planning Tips for “Stratember”

December is the perfect time to strategize and Plan for Your Business

December is the PERFECT time to be strategic and lay out a plan for the coming year in four key strategic areas. And if you do it now, then December can become “Stratember” where you jump weeks of months ahead of your competition. Here’s what you should do now.
By Jeffrey J. Hardy Business, Internet, Leadership, Website Business, Leader, Leadership, Plan, Prepare, Strategy, Successful, Technology.Budget   Loading Disqus... Read More »
24 October

The Difference Between Sales and Marketing in the Internet Age

The Difference Between Sales and Marketing for Modern Online Business

I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….
By Jeffrey J. Hardy Business, Internet, Leadership Business, Difference, Leadership, Management, Marketing, Online, Sales   Loading Disqus... Read More »
14 October

Measure Everything on Your Website – But Start at the Top

Upendo Blog Header Image Template

But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”
By Jeffrey J. Hardy Business, Internet, Technology, Website Analytics, Business, Internet, KPI, Marketing, Statistics, Success, Website   Loading Disqus... Read More »
12 May

How Evaluating Software Can Build or Destroy a Company

Frustrated Developer

I’ve been in the software industry for much longer than I’d care to admit at this point.  That’s another blog post though.  Much of it has been centered around building products.  One of the things that seems to not go away is the expectation that a software trial is infinite, or free.  Regardless to whether you pay a single penny, trials aren’t free.  They cost companies money - even if you’re evaluating it on your own computer.  The moment you move from evaluation to development, you’re hurting the company that builds the software.  Here’s how…

By Will Strohl Business Business, Evaluation, Sales, Software, Trials   Loading Disqus... Read More »
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