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December is the PERFECT time to be strategic and lay out a plan for the coming year in four key strategic areas. And if you do it now, then December can become “Stratember” where you jump weeks of months ahead of your competition. Here’s what you should do now.
I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….
But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”
When we think of eCommerce, it’s natural to think of Amazon.com, eBay, or one of the millions of small and large businesses selling “things” on the web. True enough. But let’s break down the basic elements of a good eCommerce website:
I’ve been in the software industry for much longer than I’d care to admit at this point. That’s another blog post though. Much of it has been centered around building products. One of the things that seems to not go away is the expectation that a software trial is infinite, or free. Regardless to whether you pay a single penny, trials aren’t free. They cost companies money - even if you’re evaluating it on your own computer. The moment you move from evaluation to development, you’re hurting the company that builds the software. Here’s how…