But here’s the truth…
You are surrounded by content ideas. You’re having these conversations every day — with clients, prospects, colleagues — and each
one is packed with content waiting to be shared.
Here’s the fastest way to find it:
Check Your Sent Folder
Look at any email you’ve sent where you were helping a client, answering a question, or
explaining something.
- What did they ask you?
- What did you explain in response?
- That is content. Right there.
If one person asked it, there are dozens more silently wondering the same thing. Turn it into
a post, a blog, a video, or even a checklist.
Use the Deals You Didn’t Win
The deals you didn’t close are content gold.
- What questions did the prospect ask before walking away?
- What objections did they have?
- Was there confusion about your service, pricing, process, or value?
Break it down. Educate people. Share lessons learned. Not only does this position you as an
expert, but it builds trust.
More Simple, Effective Ways to Find Content Ideas:
Answer the FAQs
Turn common questions into valuable content. Each one is an opportunity.
Tell Your Client Success Stories
Share how you solved problems for clients. People connect with stories way more than sales
pitches.
Document, Don’t Create
Share what you’re working on, a challenge you just solved, or a peek behind the curtain.
Talk About Common Mistakes
Teach people what to avoid in your space. Educate them with real examples.
Rant (Productively)
Got a pet peeve in your industry? Share it. People are drawn to strong, helpful opinions.
Share Your Own Journey
Why did you start your business? What lessons did you learn? People love seeing the human
side of businesses.
Bottom Line
You are already sitting on an endless supply of content. It’s in your inbox. It’s in your
sales calls. It’s in the wins, the losses, the questions, and the conversations you have
every day.
The key is simple: Pay attention. Capture it. Share it. Because if one
person needed to hear it, many others do too.
Need Help?
If you’re ready to turn your website into a real business tool — one that actually generates
leads instead of just sitting there — that’s exactly what we do. Let’s
chat.