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Running Out of Content Ideas? You’re Sitting on a Goldmine.

How to Find Content Ideas for Your Business

Let’s be honest — creating content for your website, blog, or social media can sometimes feel impossible. You stare at the screen thinking, 'I have no idea what to post right now.'

But here’s the truth…

You are surrounded by content ideas. You’re having these conversations every day — with clients, prospects, colleagues — and each one is packed with content waiting to be shared.

Here’s the fastest way to find it:

Meme: Gmail is cool?

Check Your Sent Folder

Look at any email you’ve sent where you were helping a client, answering a question, or explaining something.

  • What did they ask you?
  • What did you explain in response?
  • That is content. Right there.

If one person asked it, there are dozens more silently wondering the same thing. Turn it into a post, a blog, a video, or even a checklist.

Meme: Salesman tapping his head

Use the Deals You Didn’t Win

The deals you didn’t close are content gold.

  • What questions did the prospect ask before walking away?
  • What objections did they have?
  • Was there confusion about your service, pricing, process, or value?

Break it down. Educate people. Share lessons learned. Not only does this position you as an expert, but it builds trust.

More Simple, Effective Ways to Find Content Ideas:

Meme: Life is a box of stories

Answer the FAQs

Turn common questions into valuable content. Each one is an opportunity.

Tell Your Client Success Stories

Share how you solved problems for clients. People connect with stories way more than sales pitches.

Document, Don’t Create

Share what you’re working on, a challenge you just solved, or a peek behind the curtain.

Talk About Common Mistakes

Teach people what to avoid in your space. Educate them with real examples.

Rant (Productively)

Got a pet peeve in your industry? Share it. People are drawn to strong, helpful opinions.

Share Your Own Journey

Why did you start your business? What lessons did you learn? People love seeing the human side of businesses.

Bottom Line

You are already sitting on an endless supply of content. It’s in your inbox. It’s in your sales calls. It’s in the wins, the losses, the questions, and the conversations you have every day.

The key is simple: Pay attention. Capture it. Share it. Because if one person needed to hear it, many others do too.

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If you’re ready to turn your website into a real business tool — one that actually generates leads instead of just sitting there — that’s exactly what we do. Let’s chat.

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About the Author

Will StrohlFounder & CEO
Upendo Ventures
Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more.

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