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Your Brand Is Not Your Logo. It’s So Much More.

Your Brand Is Not Your Logo. It’s So Much More.

Your logo is not your brand. Your colors are not your brand. Your fonts are not your brand. A brand is how people *feel* about your business when you're not in the room. Here's why it matters more than ever.

The Logo Myth

Meme: Superman logo evolution animation

Your logo is not your brand. It’s the tip of the iceberg. Big companies spend weeks defining their brand before a logo is even considered. Small businesses often don’t have that luxurybut skipping it completely is a huge mistake.

How We Help Clients Define Their Brand (Without the Fluff)

  1. Listening During Our Meetings – We pick up on how you describe your business naturally.
  2. Reviewing Internal & External Documents – Contracts, emails, and documents reveal your brand voice.
  3. Observing Your Public Presence – Your website, social media, and other online customer interactions tell the story.

Meme: Spongebob Squarepants, everyone taking notes

What Is a Brand Then?

A brand is the sum of how you communicate, how you operate, and how you make customers feel. It influences your processes, partners, and even who you choose not to work with.

The Invisible Superpower

When branding is done right, it’s invisible. People feel it. It shows up in trust, in loyalty, in the ease of making decisions. When it’s wrong — customers feel confused and disconnected.

Meme: Nicholas Cage (in Con Air) feeling great

Final Thought: Your Brand Already Exists

You already have a brand. The choice is whether it happens by accident or by design. Define it on purpose, and everything else gets easier — from sales to support to marketing.

Ready to get intentional about your brand? Even if we’re just helping with your website — trust me — you’re going to feel the Upendo.

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About the Author

Will StrohlFounder & CEO
Upendo Ventures
Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more.

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