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1 July
July 1,
2025By
Will Strohl Business, General, Leadership, Marketing, Personal Branding, Website
Brand Identity, Branding, Business Identity, Digital Marketing, Small Business Branding, Upendo Branding, Upendo Ventures
Your logo is not your brand. Your colors are not your brand. Your fonts are not your brand. A brand
is how people *feel* about your business when you're not in the room. Here's why it matters more than ever.
The Logo Myth
Your logo is not your brand. It’s the tip of the iceberg. Big companies spend weeks defining
their brand before a logo is even considered. Small businesses often don’t have that luxury
— but skipping it completely is a huge mistake.
How We Help Clients Define Their Brand (Without the Fluff)
- Listening During Our Meetings – We pick up on how you describe your
business naturally.
- Reviewing Internal & External Documents – Contracts, emails, and
documents reveal your brand voice.
- Observing Your Public Presence – Your website, social media, and other online
customer interactions tell the story.
What Is a Brand Then?
A brand is the sum of how you communicate, how you operate, and how you make customers feel.
It influences your processes, partners, and even who you choose not to work with.
The Invisible Superpower
When branding is done right, it’s invisible. People feel it. It shows up in trust, in
loyalty, in the ease of making decisions. When it’s wrong — customers feel confused and
disconnected.
Final Thought: Your Brand Already Exists
You already have a brand. The choice is whether it happens by accident or by design. Define
it on purpose, and everything else gets easier — from sales to support to marketing.
Ready to get intentional about your brand? Even if we’re just helping with
your website — trust me — you’re going to feel the Upendo.
Let's Chat!
We'd love to work with you. Let's talk about how.
Contact
Us
Founder & CEO
Upendo Ventures
Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more.