Articles by Upendo Ventures

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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

Hotcakes Commerce 03.02.00 Does Some New Heavy Lifting

Upendo Ventures presents Hotcakes Commerce 03.02.00

I know what you’re thinking, “What do you mean, version 3.2 is out? I haven’t heard about version 3.1!”  No worries… Version 3.1 did come out and it was released, but none of the marketing materials went out to announce it.  I’m taking the initiative to announce both releases at this time.  They are exciting releases too – with 3.1 offering support for variants in promotions and 3.2 supporting UPS Freight.

What You Need to Know About the TLS 1.2 Update

Upendo Ventures on Security

There has been a lot of talk in recent weeks about TLS compliance requirements.  There’s good reason for this, because notable vendors that are known for being on the forefront of security such as Authorize.net, PayPal, and UPS began notifying their partners and vendors about two years ago.  Everyone else began receiving similar notifications about a year ago.  What does this all mean though?

Measure Everything on Your Website – But Start at the Top

Upendo Blog Header Image Template

But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”

Getting the Most Out of Your Google Analytics DNN Integration

Getting the Most Out of Your Google Analytics DNN Integration

Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business.