We "Upendo" to Write for You!
Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.
Jeff is a 25-year veteran of communications serving the technology fields. He has worked at the super-large tech behemoths of yesterday and the small entrepreneurial shops of tomorrow across the landscape of software, hosting, and cloud. He is a communications and social science nerd — and that means he creates a lot of content covering messaging, technology, leadership, and economics.
But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”
Your website isn’t “done.” In fact, it will never be. When implemented well, a website will be in a constant state of innovation, progress, and improvement because that is the natural state of every healthy business. And ultimately, your website is a representation of your business.
Once you have a responsive business website, you are only half-way done. To ensure that your site is mobile-friendly you need to think about mobile every time you make content to put on your website. By always “thinking mobile” you will change the way you choose and edit images, it will influence the way you write, and it will naturally limit the complexity and number of widgets and apps that you use.
Experts quibble about the exact numbers, but all of them agree that there is currently more internet traffic flowing to mobile devices than traditional computers. This is not a fad, it's a generational wave sweeping the world. But its not too late for you to ride this wave to success for your website and apps. Let's start by understand why this is so important.
When we think of eCommerce, it’s natural to think of Amazon.com, eBay, or one of the millions of small and large businesses selling “things” on the web. True enough. But let’s break down the basic elements of a good eCommerce website: