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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.

How We Helped Lumberyards Steal a Page from the Big Box Playbook

HBS Dealer feature of Will Strohl in marketing article

Will Strohl of Upendo Ventures was recently featured in HBS Dealer, contributing marketing insights for independent lumberyards. The real win? It's proof that Ideation can uncover standout ideas that resonate with any business size—or industry.

The Employee You Forgot You Had

Your website is your forgotten employee-Here's how to change that

Imagine this: You’ve just brought on a rockstar employee. Let’s call them Alex. They’re sharp, reliable, never call in sick, and seem to be working at all hours of the day without complaining. Sounds like a dream, right?

What Small Businesses Can Learn from a Global Hiring Scam

What Small Businesses Can Learn from a Global Hiring Scam

Heard about companies getting tricked into hiring foreign operatives? Don't panic. Here's what happened, what it means for you, and how to protect your business without losing sleep.

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