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When people look at you, they see you brand, whether intentional or not. It’s a lot like looking at things through a camera lense. It’s a similar thing when you look at any successful business. No matter if you see it’s sign on the side of the road, in an ad on a website or billboard, or you visit their booth at a conference – you know where you are and who you’re interacting with. When you walk into any In-N-Out location or visit their website, you can feel their brand all around you. You’ll never look at one and confuse it with Burger King or McDonald’s. When you think about your personal brand, you need to attempt to achieve this as best you can. Be the CMO of your brand!
There is an overwhelming truth that you need to realize… No one is looking out for you. No one. From the moment that you took your first job, you and your career have been in your hands. Even in the best companies in the world, your boss isn’t looking out for you. They probably already know this secret. That’s how they became your boss. Here’s a few tips on why you need to be thinking about your future every day.