17 February A Website Is Not a Checkbox. And This Conversation Proved Why. I recently had the opportunity to sit down with Ranger Kielak, host of the South of SF podcast, for a conversation titled Your Website Isn’t a Checkbox: Building a Digital Presence That Actually Works. By Will Strohl Business, General, Marketing, Technology, Website Bay Area Business, Digital Marketing, Lead Generation, Podcast, Small Business Website, Upendo Ventures, Website Strategy Loading Disqus... Read More »
4 February Featured by San Carlos Life: Feeling the Upendo Every now and then, something happens that makes you pause and genuinely reflect. Feel the Upendo with us... By Will Strohl Business, General, Leadership, Marketing Bay Area, Business Growth, Community Foundation of San Carlos, Integrity, Lead Generation, Local Business, San Carlos, San Carlos Life, Small Business Websites, Upendo Ventures, Web Design, Website Strategy Loading Disqus... Read More »
8 October Are Hashtags Dead on X? A 2025 Reality Check for Marketers You’ve probably seen bold X (formerly Twitter) threads that proclaim “hashtags are dead” — or at least that they’re useless for serious marketers these days. The truth is more nuanced. Hashtags have lost their easy “hack” status, but that doesn’t mean they’re entirely useless. They’ve just become one piece in a more complex discovery puzzle.In this post, we’ll dig into the latest academic and industry evidence, explore how hashtags are abused, and show how marketing teams can still use them smartly. By Will Strohl Business, General, Internet, Marketing, Personal Branding, Technology Cheat Sheet, Digital Marketing, Digital Marketing Research, Digital Marketing Trends, Hashtags, Marketing Research, Marketing Trends, Paid Ads, Social Media Marketing, Twitter, Upendo Ventures Loading Disqus... Read More »
8 September The Two Questions Every Business Owner Should Ask About Their Website Your website isn’t just a digital brochure. Done right, it’s the hardest-working employee you’ll ever have. It doesn’t sleep, it doesn’t call in sick, and it’s always on the clock. By Will Strohl Business, General, Internet, Marketing, Website Bay Area Marketing, Conversion Tracking, Digital Marketing Strategy, Google Analytics, San Francisco Bay Area Businesses, Shop Local, Shop Small, Small Business Growth, Upendo Ventures, Website Audit, Website Costs, Website Leads, Website Revenue, Website ROI Loading Disqus... Read More »
31 July Your Email Signature Is a Branding Moment—Don’t Waste It You know those little things that quietly say, “This person has their act together”? An email signature is one of them. And it doesn’t have to cost much—or anything at all. By Will Strohl Business, General, Marketing, Personal Branding Brand Impression, Business Branding, Email Signature, Email Signature Generator, Professional Email, Small Business Marketing, Upendo Ventures Loading Disqus... Read More »