8 September The Two Questions Every Business Owner Should Ask About Their Website Your website isn’t just a digital brochure. Done right, it’s the hardest-working employee you’ll ever have. It doesn’t sleep, it doesn’t call in sick, and it’s always on the clock. By Will Strohl Business, General, Internet, Marketing, Website Bay Area Marketing, Conversion Tracking, Digital Marketing Strategy, Google Analytics, San Francisco Bay Area Businesses, Shop Local, Shop Small, Small Business Growth, Upendo Ventures, Website Audit, Website Costs, Website Leads, Website Revenue, Website ROI Loading Disqus... Read More »
10 August Bounce Rate: The SEO Metric You Can’t Afford to Ignore Most people focus on keywords, backlinks, and rankings. But there’s one overlooked metric that can reveal if your website traffic is truly working: bounce rate. By Will Strohl Business, General, Internet, Marketing, Technology, Website Bounce Rate, Conversion Rate, Digital Marketing, Google Analytics, Ideal Customer, Search Engine Crawlers, SEO, Traffic Quality, Website Analytics, Website Engagement Loading Disqus... Read More »
5 February Never Do Anything You Can't Measure How do you measure, track, and make decisions in your day-to-day life? When you’re on a new diet, do you weigh yourself? What about your car? Do you just forgo your fuel gauge and mileage, then just hope for the best on your next commute or roadtrip? Probably not... Why would you do any of that for your business and website? Measure and analyze everything! By Will Strohl Business, Internet, Website Analytics, cta, digital marketing, google analytics, marketing, white paper, whitepaper Loading Disqus... Read More »
10 October Getting the Most Out of Your Google Analytics DNN Integration Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business. By Will Strohl Technology, Website 51Degrees, Advertising, AdWords, Analytics, Best Practices, CMS, DNN, DotNetNuke, Google Analytics, Marketing, Mobile, Optimization, Website Design Loading Disqus... Read More »
17 September Adding Universal Google Analytics to DNN 9.1 Configuring your Google Analytics in previous versions of DNN was super simple. You would just navigate to the Google Analytics page and paste in your Google Analytics tracking ID. Since DNN 9 was released, some of the administration that was easily accessible is yet to be added back to the administration area. This article will help you to enable and update Google Analytics to use the most current version, universal analytics. This is important since the default version of Google Analytics is using DoubleClick. You can blame me for that since I submitted that pull request, but it was the current at the time… By Will Strohl Technology CMS, Content Management, DNN, DotNetNuke, Google Analytics, Universal Analytics Loading Disqus... Read More »