The Two Questions Every Business Owner Should Ask About Their Website

But here’s the kicker: most business owners don’t really know if their website is working for them — or quietly draining money and opportunities.

That’s where these two simple questions come in. They’re short, powerful, and worth asking yourself — or the next time you’re swapping stories with a fellow business owner at a coffee shop in Palo Alto, a co-working space in Charlotte, or a Chamber mixer in Boston.

(Insert GIPHY of someone having an “aha!” lightbulb moment)

Question 1: How much is your website costing you?

Not just hosting fees. Not just a line item on the credit card.

Think bigger. Every time your website is outdated, confusing, or buried on page 3 of Google, it’s costing you:

• Missed leads who never find you
• Lost credibility when your site looks like it’s stuck in 2012
• Wasted time answering the same questions you could’ve solved with a simple landing page

If you can’t put a number — or even a ballpark — on what your website costs you each month, chances are the number is higher than you’d like.

Question 2: How much is your website making you?

Flip the script. Instead of thinking of your site as an expense, think of it as a revenue generator.

• Does it bring in qualified leads every week?
• Is it selling your products or services while you sleep?
• Can you track — with data, not just gut feeling — how much business comes through your website?

If your site isn’t putting money in your pocket, it’s just sitting there. And in today’s market, “just sitting there” means falling behind.

Why These Questions Matter

You don’t have to be a tech expert to use these two questions. They’re simple enough to ask yourself, your team, or even the business owner sitting next to you at a networking event.

The answers will tell you instantly whether your website is helping you grow — or holding you back. And once you know, you can make smarter decisions about where to invest your time and money.

One Last Thought

Here’s the good news: you don’t need to have all the answers right away. Start by asking the questions.

Forward this article to your team and have them take a shot at answering. Or, if you’d rather skip the guesswork and let experts crunch the numbers for you, that’s exactly what we do at Upendo Ventures.

Because your website should be more than just “live” — it should be alive and working for you.