Yes. Search is still one of the most common ways people find businesses, especially when they’re actively looking for help. SEO today is less about gaming algorithms and more about creating useful, trustworthy content and technically sound websites. When done right, SEO improves visibility, credibility, and overall website performance.
In fact, if you're asking because of AI search and search-assist tools like ChatGPT, Gemini, Claude, and others... Please know this. They are also searching and indexing the web - only in more advanced ways. SEO has never been more important to any business that wants to leverage its website to grow their business and attract more clients.