8 October Are Hashtags Dead on X? A 2025 Reality Check for Marketers You’ve probably seen bold X (formerly Twitter) threads that proclaim “hashtags are dead” — or at least that they’re useless for serious marketers these days. The truth is more nuanced. Hashtags have lost their easy “hack” status, but that doesn’t mean they’re entirely useless. They’ve just become one piece in a more complex discovery puzzle.In this post, we’ll dig into the latest academic and industry evidence, explore how hashtags are abused, and show how marketing teams can still use them smartly. By Will Strohl Business, General, Internet, Marketing, Personal Branding, Technology Cheat Sheet, Digital Marketing, Digital Marketing Research, Digital Marketing Trends, Hashtags, Marketing Research, Marketing Trends, Paid Ads, Social Media Marketing, Twitter, Upendo Ventures Loading Disqus... Read More »
29 July Authenticity Is the New Marketing Strategy for Small Business in 2025 With AI-generated content flooding the internet, trust is at an all-time low. Small business owners must embrace their role as content creators to rise above the noise and win attention the right way. By Will Strohl Business, General, Internet, Marketing, Personal Branding, Website AI Content Fatigue, Authentic Marketing, Content Strategy, Digital Marketing, Small Business Growth, Social Media, Social Media Marketing, Upendo Ventures Loading Disqus... Read More »
18 July How Small Businesses Can Drive Real-World Traffic with Influencers Learn practical, real-world influencer strategies to bring more people into your business — no massive budget required. By Will Strohl Business, General, Internet, Marketing, Personal Branding Influencer Strategies, Instagram Marketing, Small Business Promotion, Social Media Marketing, Social Media Traffic, TikTok Marketing, Upendo Ventures Loading Disqus... Read More »
11 June The Smart Way to Advertise: Small Bets, Big Wins Advertising doesn’t have to break your budget. In fact, the smartest approach for retailers and small businesses right now is simple: Test small, stay nimble, and stay human. By Will Strohl Business, General, Leadership, Personal Branding, Website Advertising Tips, Buffer, Community Engagement, Content Strategy, Cross Promotion, Email Marketing, Nonprofit, Print Advertisement, Small Business Marketing, Social Media Marketing, TikTok Loading Disqus... Read More »