8 October Are Hashtags Dead on X? A 2025 Reality Check for Marketers You’ve probably seen bold X (formerly Twitter) threads that proclaim “hashtags are dead” — or at least that they’re useless for serious marketers these days. The truth is more nuanced. Hashtags have lost their easy “hack” status, but that doesn’t mean they’re entirely useless. They’ve just become one piece in a more complex discovery puzzle.In this post, we’ll dig into the latest academic and industry evidence, explore how hashtags are abused, and show how marketing teams can still use them smartly. By Will Strohl Business, General, Internet, Marketing, Personal Branding, Technology Cheat Sheet, Digital Marketing, Digital Marketing Research, Digital Marketing Trends, Hashtags, Marketing Research, Marketing Trends, Paid Ads, Social Media Marketing, Twitter, Upendo Ventures Loading Disqus... Read More »
30 July Getting Comfortable with Personalized Marketing: A Simple First Step Toward Authenticity Marketing is more personal than ever, and authenticity is your secret weapon. Here are tips to get started! By Will Strohl Business, General, Internet, Marketing, Personal Branding, Website Bay Area Business, Brand Authenticity, Branding, Customer Engagement, Digital Marketing, Marketing Trends, Personalized Marketing, Small Business Strategy, Upendo Ventures Loading Disqus... Read More »