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What is this Upendo Ventures thing, anyway? I mean, it sounds funny and it seems to have come out of nowhere. Also, what in the world has Will Strohl (me) been up to the past few months? These and many more questions have
been coming our way, and this article hopes to answer many of them. Needless to say, we’re very excited to
introduce Upendo Ventures to you.
When I founded Upendo Ventures, it was in my heart to build a business that mirrors my values and how I believe we should all treat each other as human beings. For anyone that knows me, you’ll know that this train of thought has been at the core of everything I’ve ever done – including those menial tasks that none of us love to do. This was also reflected in my hard work with Hotcakes Commerce, where I loved helping to make e-commerce easier for everyone. With Hotcakes going open source, it begs the question, “Where and how will I get support now?” For anyone that’s enjoyed or been interested in the Hotcakes Cloud, you’ll have this and other similar questions.