30 July Getting Comfortable with Personalized Marketing: A Simple First Step Toward Authenticity Marketing is more personal than ever, and authenticity is your secret weapon. Here are tips to get started! By Will Strohl Business, General, Internet, Marketing, Personal Branding, Website Bay Area Business, Brand Authenticity, Branding, Customer Engagement, Digital Marketing, Marketing Trends, Personalized Marketing, Small Business Strategy, Upendo Ventures Loading Disqus... Read More »
1 July Your Brand Is Not Your Logo. It’s So Much More. Your logo is not your brand. Your colors are not your brand. Your fonts are not your brand. A brand is how people *feel* about your business when you're not in the room. Here's why it matters more than ever. By Will Strohl Business, General, Leadership, Marketing, Personal Branding, Website Brand Identity, Branding, Business Identity, Digital Marketing, Small Business Branding, Upendo Branding, Upendo Ventures Loading Disqus... Read More »
19 September I’ve Installed DNN. What’s Next? Sometimes it’s easy to forget some of the simple things when you've been working with something over a long period of time. When this happens, it's easy to overlook how technical, difficult, hidden, or simply not obvious things. You end up in something of an auto-pilot mode. This article helps to outline some of the quick-and-easy things that we often do after first installing DNN. By Will Strohl Technology, Website Best Practices, Branding, DNN, DNNCMS, Performance, Security, Website Design, Websites Loading Disqus... Read More »
24 June Using Google Alerts To Monitor and Grow Your Brand One of the number one things I speak about with clients is brand, or branding. In fact, when embarking on any project, internal or external, it’s probably the very first thing that we discuss. This is especially true with small businesses and businesses who need to employ local and social media marketing strategies. You need to first know what your brand is, how to speak about your brand (with as few words as possible), and how people should perceive your brand. Most importantly, what will people say about your brand when you’re not looking? By Will Strohl Business Brand, Brand Identity, Branding, Marketing, Personal Branding Loading Disqus... Read More »
8 June 5 Things You Absolutely Need to Remember with E-Commerce Websites Last night, I had the pleasure of presenting to the Toronto Area DNN Users Group (a.k.a., TADUG), hosted by Aderson Oliveira. TADUG is currently enjoying a revival, so I couldn’t pass up this opportunity. He asked me to bring some e-commerce goodness to their user group, and I hope I delivered. In this presentation and Q&A, we discuss some of the most critical trends and techniques that e-commerce website owners should remember. Spoiler alert… There are actually 6 tips in this presentation. Surprise! By Will Strohl Business, Internet, Technology, Website Brand Identity, Branding, Commerce, Community, DNN, DNNCMS, ECommerce, ECommerce CMS, Hotcakes Commerce, Marketing, Open Source, Privacy, Sales, Security, User Groups Loading Disqus... Read More »