1 July Your Brand Is Not Your Logo. It’s So Much More. July 1, 2025By Will Strohl | 1 MIN READ Your logo is not your brand. Your colors are not your brand. Your fonts are not your brand. A brand is how people *feel* about your business when you're not in the room. Here's why it matters more than ever. The Logo Myth Your logo is not your brand. It’s the tip of the iceberg. Big companies spend weeks defining their brand before a logo is even considered. Small businesses often don’t have that luxury — but skipping it completely is a huge mistake. How We Help Clients Define Their Brand (Without the Fluff) Listening During Our Meetings – We pick up on how you describe your business naturally. Reviewing Internal & External Documents – Contracts, emails, and documents reveal your brand voice. Observing Your Public Presence – Your website, social media, and other online customer interactions tell the story. What Is a Brand Then? A brand is the sum of how you communicate, how you operate, and how you make customers feel. It influences your processes, partners, and even who you choose not to work with. The Invisible Superpower When branding is done right, it’s invisible. People feel it. It shows up in trust, in loyalty, in the ease of making decisions. When it’s wrong — customers feel confused and disconnected. Final Thought: Your Brand Already Exists You already have a brand. The choice is whether it happens by accident or by design. Define it on purpose, and everything else gets easier — from sales to support to marketing. Ready to get intentional about your brand? Even if we’re just helping with your website — trust me — you’re going to feel the Upendo. Let's Chat! We'd love to work with you. Let's talk about how. Contact Us July 1, 2025By Will Strohl Business, General, Leadership, Marketing, Personal Branding, Website Brand Identity, Branding, Business Identity, Digital Marketing, Small Business Branding, Upendo Branding, Upendo Ventures About the Author Will Strohl Founder & CEO Upendo Ventures Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more. Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus Related Posts How Much Should I Charge? — Pricing Part 2: Making More eCommerce Profit This is the second in a 2-part series on pricing products to sell effectively online. Pricing Part 1: Selling Physical Products Online Pricing Part 2: Making More eCommerce Profit eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical part of your success. In part 1 of this series, we talked about how to find the right price to charge for your products online from a business analysis point of view. In this article, we will focus on the tips and techniques that can help an eCommerce business increase profitability within a competitive landscape. 5 Easy Ways to Build Your Personal Brand Personal branding is very important. More and more, you’ll realize this. If you’ve ever known or been a hiring manager, you know all too well how hard it is for a single applicant to stand out in that tall stack of résumés when a job is open. You’re the proverbial needle in the haystack. Here are a few easy ways to get out of the haystack and in front of that next great opportunity. Know Your ABB’s: Always Be Branding! When people look at you, they see you brand, whether intentional or not. It’s a lot like looking at things through a camera lense. It’s a similar thing when you look at any successful business. No matter if you see it’s sign on the side of the road, in an ad on a website or billboard, or you visit their booth at a conference – you know where you are and who you’re interacting with. When you walk into any In-N-Out location or visit their website, you can feel their brand all around you. You’ll never look at one and confuse it with Burger King or McDonald’s. When you think about your personal brand, you need to attempt to achieve this as best you can. Be the CMO of your brand! Stop Using Gmail for Business—Here’s How It’s Hurting Your Brand Your email address is your first impression. If you're still using @gmail.com for business, it's time to level up your brand's trustworthiness—starting today. Mobile Friendly Business Websites … It’s More Than Responsive Design Once you have a responsive business website, you are only half-way done. To ensure that your site is mobile-friendly you need to think about mobile every time you make content to put on your website. By always “thinking mobile” you will change the way you choose and edit images, it will influence the way you write, and it will naturally limit the complexity and number of widgets and apps that you use. Is Your Website Helping or Hurting Your Reputation? Your website is your digital storefront. Are people walking in—or walking away? It's EASY to do either.