9 June How Much Should I Charge? — Pricing Part 2: Making More eCommerce Profit This is the second in a 2-part series on pricing products to sell effectively online. Pricing Part 1: Selling Physical Products Online Pricing Part 2: Making More eCommerce Profit eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical part of your success. In part 1 of this series, we talked about how to find the right price to charge for your products online from a business analysis point of view. In this article, we will focus on the tips and techniques that can help an eCommerce business increase profitability within a competitive landscape. By Jeffrey J. Hardy Business, General, Internet competitive analysis, cost, ecommerce, e-commerce, pricing, pricing strategy, roc, roi, selling online, strategy Loading Disqus... Read More »
1 June How Much Should I Charge? — Pricing Part 1: Selling Physical Products Online This is the first in a 2-part series on pricing products to sell effectively online. Pricing Part 1: Selling Physical Products Online Pricing Part 2: Making More eCommerce Profit eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical part of your success. In this article, we will talk about how to find the right price to charge for your products online. By Jeffrey J. Hardy Business, General, Internet competitive analysis, cost, ecommerce, e-commerce, pricing, pricing strategy, roc, roi, selling online, strategy Loading Disqus... Read More »
23 April How to Prepare and Format eCommerce Product Images How your products look online is super-important. The first thing that most eCommerce merchants do is establish a style — what kind of background you use, how much exposure, are the products by themselves, or display in context as "lifestyle" images. All that is important for the consistency of your brand and the look of your website theme. Those are the more subjective aspects of product photography. By Jeffrey J. Hardy Business, General, Technology, Website best practices, ecommerce, e-commerce, images, performance Loading Disqus... Read More »
11 January The Most Common Mistake in E-Commerce We're nearing a year now that we've all been in various stages of unrest and lockdown in our respective states and cities. With us all being separated, places closed, and looking at our homes and belongings, it's no wonder that e-commerce has grown at such leaps and bounds through 2020. There was one glaring mistake that I kept running into, though, regardless of the size of the vendor. By Will Strohl Business, General, Website administration, best practices, catalog, content management, ecommerce, images, pricing, sales Loading Disqus... Read More »
13 December Easy to Avoid Mistakes with Images in ECommerce Websites Surprisingly, a lot of it continues to be relevant even today. With all of that in mind, it still catches me off guard when avoidable issues are in a store. In this case, we're going to talk about product images. By Will Strohl Business, Website Best Practices, Cart Abandonment, ECommerce, E-Commerce, Lead Generation, Photography, Shopping, Shopping Cart, Usability Loading Disqus... Read More »