9 June Stop Selling to Everyone: Why You Need to Know Your Real Customer When you try to sell to everyone, you end up selling to no one. Learn how to focus your marketing so you're speaking to the right people at the right time. By Will Strohl Business, General, Leadership, Personal Branding Business Owner, Customer Persona, Growth-Focused, Lead Generation, Networking, Sales Strategy, Small Business, Target Audience Loading Disqus... Read More »
30 May Your Website Should Work As Hard As You Do If you’re like most small business owners, your website probably started out strong — maybe even with some fanfare. But over time, things changed. The business evolved. Your services shifted. You got busy (because of course you did), and the website just… sat there. Here’s the truth: If your website hasn’t been updated in a while, Google has already started ignoring it. By Will Strohl Business, General, Internet, Personal Branding, Technology, Website Accessibility, Branded Domain, External Link Security, OpenGraph, Page Not Found, Privacy Policy, Professional Email, Search Engines, Small Business, Website Presence, Website Updates Loading Disqus... Read More »
29 May What It’s Like to Join a Nonprofit Board (And Why You Might Want To) Ever wondered what it’s like to serve on a nonprofit board—or how to find the right one for you? Here’s what I’ve learned as a first-time board member with the Community Foundation of San Carlos. By Will Strohl Business, Leadership, Personal, Personal Branding Community Foundation of San Carlos, Community Involvement, Join a Board, Nonprofit Board Service, San Carlos CA, San Carlos Nonprofit, Volunteer Leadership Loading Disqus... Read More »
24 April 🚀 Launching Our New Ideation Service: Strategy You Can Book, When You Need It At Upendo Ventures, we’ve always believed in helping people move forward with confidence — whether that’s through launching a product, scaling a business, or solving tough technical challenges. Until now, most of that work has happened in long-term projects or behind the scenes. Today, we’re launching something different. Something simple. By Will Strohl Business, General, Leadership, Personal Branding, Technology, Website Brainstorm, Brainstorming, Business Owners, Consulting, Founders, Ideate, Ideation, Startups, Strategy Loading Disqus... Read More »
30 October To Blog, or Not To Blog … It’s a Question of Value Deciding to write a company blog can feel like kind of a big deal. What’s hard is being committed to the project and getting past the intimidation. First, let’s talk about why writing a blog is so important for businesses today. In short, it’s all about Leadership, Marketing, and Brand. By Jeffrey J. Hardy Business, Internet, Leadership, Personal Branding, Website Blog, Blogging, Brand, Branding, Communication, Entrepreneur, Leadership, Marketing, Promotion, SEO, Success, Value, Website Loading Disqus... Read More »