9 June Stop Selling to Everyone: Why You Need to Know Your Real Customer When you try to sell to everyone, you end up selling to no one. Learn how to focus your marketing so you're speaking to the right people at the right time. By Will Strohl Business, General, Leadership, Personal Branding Business Owner, Customer Persona, Growth-Focused, Lead Generation, Networking, Sales Strategy, Small Business, Target Audience Loading Disqus... Read More »
4 June Top 3 Reasons Every Business Should Connect Their Website to a CRM Imagine how much more money your business could be making—or saving—by letting your website do more of the heavy lifting. By Will Strohl Business, General, Technology, Website CRM, CRM System, Customer Management, Customer Relationships, Lead Capture, Marketing Automation, Sales Automation, Small Business, Website Integration Loading Disqus... Read More »
30 May Your Website Should Work As Hard As You Do If you’re like most small business owners, your website probably started out strong — maybe even with some fanfare. But over time, things changed. The business evolved. Your services shifted. You got busy (because of course you did), and the website just… sat there. Here’s the truth: If your website hasn’t been updated in a while, Google has already started ignoring it. By Will Strohl Business, General, Internet, Personal Branding, Technology, Website Accessibility, Branded Domain, External Link Security, OpenGraph, Page Not Found, Privacy Policy, Professional Email, Search Engines, Small Business, Website Presence, Website Updates Loading Disqus... Read More »
19 May What Small Businesses Can Learn from a Global Hiring Scam Heard about companies getting tricked into hiring foreign operatives? Don't panic. Here's what happened, what it means for you, and how to protect your business without losing sleep. By Will Strohl Business, General, Internet, Leadership, Technology AI in Hiring, Cybersecurity, Deepfake Interviews, Hiring Scams, Identity Verification, North Korea, Remote Hiring, Remote Workforce Security, Resume Fraud, Small Business, Upendo Ventures Loading Disqus... Read More »
3 June 3 Reasons Why 99Designs is Great for a Small Business We deal with companies of all sizes, but we have to work with small businesses slightly differently. Why? You can probably guess why… Budget. Even if a small business does have a budget for certain things, it’s often difficult for small business owners to justify certain expenses. One of these things includes branding – especially logos and artwork for your social media channels. By Will Strohl Business, Website Brand, Brand Identity, Branding, Design, Logo, Marketing, Small Business Loading Disqus... Read More »