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About the Author

Will StrohlFounder & CEO
Upendo Ventures
Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more.

The Most Common Mistake in E-Commerce

Upendo Ventures: Biggest Mistake on Any E-Commerce Website

We're nearing a year now that we've all been in various stages of unrest and lockdown in our respective states and cities.  With us all being separated, places closed, and looking at our homes and belongings, it's no wonder that e-commerce has grown at such leaps and bounds through 2020.  There was one glaring mistake that I kept running into, though, regardless of the size of the vendor.  

Content Personalization on Squarespace

Upendo Ventures: How to Use Content Personalization in Squarespace

Squarespace has been gaining traction ever since it was first released, and for good reason. It's hands-down one of the best options for any new company to launch their first website. You don't need to be technical to create and manage your website. Anyone with any level of proficiency with a web browser can be a web hero.

Featured Posts

  • Your AI Keeps Forgetting. Here Is How Your Business Can Stop Paying for It.

    Artificial intelligence is being promoted as a way to help businesses save time, reduce repetitive work, improve customer service, and make better use of their existing knowledge. Those benefits are real. However, there is an important limitation that many everyday business users are discovering only after they have invested significant time in these tools: Your AI assistant may not reliably remember your work. In the original article, “Your AI Keeps Forgetting Because Forgetfulness Is More Profitable,” Upendo Ventures founder Will Strohl explains how ...

    July 17, 2026
  • A Website Is Not a Checkbox. And This Conversation Proved Why.

    I recently had the opportunity to sit down with Ranger Kielak, host of the South of SF podcast, for a conversation titled Your Website Isn’t a Checkbox: Building a Digital Presence That Actually Works. ...

    February 17, 2026
  • Featured by San Carlos Life: Feeling the Upendo

    Every now and then, something happens that makes you pause and genuinely reflect. Feel the Upendo with us... ...

    February 16, 2026
  • Practical AI Training for Everyday People & Business Is Here

    If you’re considering AI for your business and want guidance before committing to tools or processes, this AI training is a smart first step. ...

    January 26, 2026
  • Finish the Year Strong (While Your Competitors Take Time Off)

    While most businesses start to slow down toward the end of the year, this is actually one of the best times to take action. ...

    October 28, 2025
Read More

Popular Posts

  • Your AI Keeps Forgetting. Here Is How Your Business Can Stop Paying for It.

    Artificial intelligence is being promoted as a way to help businesses save time, reduce repetitive work, improve customer service, and make better use of their existing knowledge. Those benefits are real. However, there is an important limitation that many everyday business users are discovering only after they have invested significant time in these tools: Your AI assistant may not reliably remember your work. In the original article, “Your AI Keeps Forgetting Because Forgetfulness Is More Profitable,” Upendo Ventures founder Will Strohl explains how ...

    July 17, 2026
  • A Website Is Not a Checkbox. And This Conversation Proved Why.

    I recently had the opportunity to sit down with Ranger Kielak, host of the South of SF podcast, for a conversation titled Your Website Isn’t a Checkbox: Building a Digital Presence That Actually Works. ...

    February 17, 2026
  • Featured by San Carlos Life: Feeling the Upendo

    Every now and then, something happens that makes you pause and genuinely reflect. Feel the Upendo with us... ...

    February 16, 2026
  • Practical AI Training for Everyday People & Business Is Here

    If you’re considering AI for your business and want guidance before committing to tools or processes, this AI training is a smart first step. ...

    January 26, 2026
  • A Year of Momentum, Trust, and Building What Actually Matters

    As we look back on the past calendar year, one thing stands out more than anything else: this has been a year of trust. ...

    January 19, 2026
Read More

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