12 May How Evaluating Software Can Build or Destroy a Company I’ve been in the software industry for much longer than I’d care to admit at this point. That’s another blog post though. Much of it has been centered around building products. One of the things that seems to not go away is the expectation that a software trial is infinite, or free. Regardless to whether you pay a single penny, trials aren’t free. They cost companies money - even if you’re evaluating it on your own computer. The moment you move from evaluation to development, you’re hurting the company that builds the software. Here’s how… By Will Strohl Business Business, Evaluation, Sales, Software, Trials Loading Disqus... Read More »
15 August Book Review: Presentation Zen This book review will serve as numbers 2 and 3 in the three total that I promised you in my review of Confessions of a Public Speaker. The reason being is that the first book in this review is Presentation Zen by Garr Reynolds. He later wrote a follow-up to that book, Presentation Zen Design. The first book focuses strictly on presentation itself, so the design aspect is somewhat glossed over. The second book talks strictly about design to make up for it. By Will Strohl Personal Loading Disqus... Read More »
15 August Book Review: Confessions of a Public Speaker I have been doing technical presentations and training for several years now. Like any level-headed person though, I know that I don’t know everything, and that I can always use more training myself, and do plenty of other things to make myself better at what I do. So, I came across and read a few books about presenting. This is the first of three book reviews. By Will Strohl Personal Loading Disqus... Read More »
7 October Own Your "Brand" and Promote Yourself Here are a couple of REALLY good links that were sent to me recently... (CAUTION: Reading will be required.) By Will Strohl Personal Loading Disqus... Read More »
7 October User Testing Made Easy with 3 Important Tips I thought that I knew what usability was. I mean, it’s simple, right? You just make sure people can use your product. Wrong – kind of… Even though you can simplify it like that, there is so much more to consider when usability is being addressed. How do I know that? Well, one of my favorite books these days is not a technical book, per se, but rather a non-technical book that focuses on design in technology. It is called Don’t Make Me Think, written by Steve Krug. By Will Strohl Technology Loading Disqus... Read More »