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• Mobile Friendly Business Websites … It’s More Than Responsive Design

  

  Once you have a responsive business website, you are only half-way done. To ensure that your site is mobile-friendly you need to think about mobile every time you make content to put on your website. By always “thinking mobile” you will change the way you choose and edit images, it will influence the way you write, and it will naturally limit the complexity and number of widgets and apps that you use.
• Your Website Is Never Done – It’s a Core Process, Not a Project (and that's a good thing)

  

  
  

  Your website isn’t “done.” In fact, it will never be. When implemented well, a website will be in a constant state of innovation, progress, and improvement because that is the natural state of every healthy business. And ultimately, your website is a representation of your business.
• CMS State of the Union: Data-Based Insights From the Past Two Years

  

  If you didn’t already know, CMS is an acronym for “content management system.”  A CMS is used by many developers, consultancies, and companies to build their website.  It’s an incredibly common thing to do, as any flavor of CMS you choose will always save you effort and money, compared to building a website from nothing.  This is especially true if you look at the lifetime investment of your website.  Using a CMS framework or solution of some kind just seems to make sense.  After all, this is what I’ve built my own career upon since 2001.  However, then, CMS was known as a portal or portal framework.  That’s a long time ago, so it’s not a bad idea to take stock of things every now and thing to see if what you’re doing is the correct thing.  To this end, I asked myself, “How is CMS doing right now, and does it make sense to still be doing CMS-related work in the future?”

• Measure Everything on Your Website – But Start at the Top

  

  But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”
• 2 Critical Updates for Your Website Before December 2020

  

  There are always updates throughout the internet that impact your website.  Keeping up with them can seem downright impossible for most - even if you're in the industry.  There are two major updates this year that you need to be highly aware of though.  If you don't adjust accordingly, the availability and discovery of your website could be drastically impacted.  

• Every Website is an eCommerce Site

  

  When we think of eCommerce, it’s natural to think of Amazon.com, eBay, or one of the millions of small and large businesses selling “things” on the web. True enough. But let’s break down the basic elements of a good eCommerce website: