Your Website is Your Hardest-Working Employee
It’s always on. It doesn’t sleep. It doesn’t take sick days. It’s often
the first thing people see when they discover your business—and it
shapes their perception in seconds.
But here’s the truth: you can’t just build a website and walk away. If it’s
part of your growth engine, it deserves to be held accountable like anyone else on
your team.
- Do we
have clear goals for what the website is supposed to do?
- How are we
measuring those goals?
- Is anything
preventing us from reaching those goals faster or more often?
- When was the last
time we updated the site’s content, design, or features to reflect our current
priorities?
If you don’t know the answers—or haven’t checked in lately—your website might not be
contributing the way it could.
Your Website Has a Salary—Make It Count
As a business owner or executive leader, you’re already investing in your
site:
- Monthly
hosting and tools
- The initial
design or build (and maybe a redesign… years ago)
- Marketing
efforts to drive traffic
- Your
own time managing or troubleshooting it
- Lost
opportunities when prospects bounce or don’t
convert
If it’s not producing meaningful results, it’s time to ask why—and do something about it.
How to Give Your
Website a Quick Performance Review
If you're unsure where to begin, here’s a simple 3-part framework any business leader can use
today:
1. Job Description
Ask: What is my website supposed to be doing?
- Generating leads
- Educating visitors
- Showcasing services or products
- Reducing support requests
- Converting interest into action
2. Performance Metrics
Check:
- Website traffic and
most-viewed pages
- Bounce rate and
average time on site
- Conversion rates
(forms, calls, downloads)
- Mobile responsiveness
- Load speed, especially on
mobile
Tip: If you haven’t looked at your site’s analytics in over three months,
now’s the time.
3. Coaching Plan
You don’t need to start from scratch. Instead, look for small, smart upgrades:
- Refresh outdated content or visuals
- Add strong, clear calls-to-action (CTAs)
- Streamline confusing navigation
- Fix broken links and outdated info
- Audit for accessibility and modern SEO best practices
Just like any employee, your website benefits from occasional coaching and investment.
We See This All the Time
At Upendo Ventures, we work with small business leaders who are doing
everything they can—but their website often gets left behind.
It’s not your fault. You’re busy running the business. But your website shouldn’t just be
another line item—it should be one of your highest performers.
Let’s work
together to make sure your site is doing the job you’re already paying it to do—and
helping your business grow every day.