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The Difference Between Sales and Marketing in the Internet Age

The Difference Between Sales and Marketing for Modern Online Business

I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….

Measure Everything on Your Website – But Start at the Top

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But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”

Your Website Is Never Done – It’s a Core Process, Not a Project (and that's a good thing)

Your Website is a Continuing Process - and that's the way it should be for security, marketing, and efficiency


Your website isn’t “done.” In fact, it will never be. When implemented well, a website will be in a constant state of innovation, progress, and improvement because that is the natural state of every healthy business. And ultimately, your website is a representation of your business.

Mobile Friendly Business Websites … It’s More Than Responsive Design

Mobile Websites Are More Than Responsive Design

Once you have a responsive business website, you are only half-way done. To ensure that your site is mobile-friendly you need to think about mobile every time you make content to put on your website. By always “thinking mobile” you will change the way you choose and edit images, it will influence the way you write, and it will naturally limit the complexity and number of widgets and apps that you use.

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