29 July Authenticity Is the New Marketing Strategy for Small Business in 2025 With AI-generated content flooding the internet, trust is at an all-time low. Small business owners must embrace their role as content creators to rise above the noise and win attention the right way. By Will Strohl Business, General, Internet, Marketing, Personal Branding, Website AI Content Fatigue, Authentic Marketing, Content Strategy, Digital Marketing, Small Business Growth, Social Media, Social Media Marketing, Upendo Ventures Loading Disqus... Read More »
1 August Should You Accept That LinkedIn Connection Request? In most social networks, connecting with someone else can feel like a personal decision. After all, if you accept a friend request in Facebook, you’ve just given access to all of your “private” images and updates. They’ll see that embarrassing photo of you at the beach. {GASP!} This has trained us to be weary of who we allow to be “connected” with us online. So much so that some people have private Twitter accounts. (Something that I have yet to understand.) By Will Strohl Personal Branding LinkedIn, Personal Branding, Social Media Loading Disqus... Read More »
22 July Avoid the 7 Deadly Sins of LinkedIn Photos In many ways, LinkedIn is just like every other social network. It allows you to create a profile. You add details about yourself, upload your preferred photo, and connect with other people. You post status updates, and like and/or comment on updates by others. However, as we continuously point out on this site, LinkedIn is not like every other social network. You need to carefully consider how you update your profile on LinkedIn, beginning with your profile photo. By Will Strohl Personal Branding LinkedIn, Personal Branding, Photography, Social Media Loading Disqus... Read More »
2 July Importance of Social Media to Your Personal Brand You might be looking at this thinking, “Duh!” If you are, you should still keep reading. If you’re not, yes, you keep reading too. When a company wants to advertise itself, it will traditionally begin to perform various marketing activities. You’ll begin to see their logos on ads on various websites and in newspapers or magazines. You’ll see them on billboards, bus benches, and conference swag. Their brand may be plastered on TV in commercials, or as sponsors of a show or event. Their postcards might come to your mailbox at home. They might get cross-promoted through other promotions by other companies. This is just the tip of the ice berg. The bottom line is this, they get their brand in front of you one way or another. They know someone will be looking, watching, deciding. By Will Strohl Personal Branding Marketing, Personal Branding, Social Media Loading Disqus... Read More »