8 October Are Hashtags Dead on X? A 2025 Reality Check for Marketers You’ve probably seen bold X (formerly Twitter) threads that proclaim “hashtags are dead” — or at least that they’re useless for serious marketers these days. The truth is more nuanced. Hashtags have lost their easy “hack” status, but that doesn’t mean they’re entirely useless. They’ve just become one piece in a more complex discovery puzzle.In this post, we’ll dig into the latest academic and industry evidence, explore how hashtags are abused, and show how marketing teams can still use them smartly. By Will Strohl Business, General, Internet, Marketing, Personal Branding, Technology Cheat Sheet, Digital Marketing, Digital Marketing Research, Digital Marketing Trends, Hashtags, Marketing Research, Marketing Trends, Paid Ads, Social Media Marketing, Twitter, Upendo Ventures Loading Disqus... Read More »
30 September 5 Practical Tips to Optimize Your Site for AEO These days, people don’t always click a search result — they ask an AI assistant or see a quick snippet answer. If your website is the answer, you get visibility, credibility, and trust — even without a click. That’s where AEO (Answer Engine Optimization) comes in. By Will Strohl Business, General, Internet, Marketing, Technology, Website AEO, AI Overviews, AI Search, Answer Engine Optimization, FAQ Schema, HowTo Schema, Question Clusters, Small Business SEO, Structured Data, Zro-Click Answers Loading Disqus... Read More »
24 September Your Website Should Pay for Itself Every month, you’re probably paying for your website. Hosting fees, domain renewals, maybe even support or add-on services. But here’s the truth: if your website isn’t paying you back, it’s costing you more than money — it’s costing you growth. By Will Strohl Business, General, Marketing, Website Ask Anything Support, Bay Area Business Growth, Bay Area Website Design, San Carlos Web Development, San Francisco Small Business Marketing, San Francisco Tax Service Marketing, Small Business Website Relaunch, South Bay Electrician SEO, South Bay Electrician Website, Unlimited Website Support, Website Migration Bay Area Loading Disqus... Read More »
22 September From Squarespace Site to Growth Engine: Why It’s Time to Level Up Your Website When you first launched your business, your website only had one job: exist. You needed something quick, affordable, and easy to update—just enough to prove you were real. Platforms like Squarespace and Wix made that possible. By Will Strohl Business, General, Marketing, Website Custom Website, San Francisco Bay Area, SEO, Small Business Marketing, Small Business Website Growth, Website Migration Loading Disqus... Read More »
18 September Leveling Up: How Small Businesses Can Build a Website Foundation for Growth Every small business owner has that moment. The moment where you realize your website isn’t just a digital business card anymore — it’s either holding you back or propelling you forward. By Will Strohl Business, General, Marketing, Technology, Website AEO, Bay Area Business, Digital Marketing, SEM, SEO, Small Business Growth, Website Foundation, Website Optimization Loading Disqus... Read More »