22 October What It Means to Be a Growth-Focused Business Owner Let’s be honest — not every small business owner is actually trying to grow. A lot of businesses are comfortable right where they are. They’re making enough to get by, their customers are loyal, and their website hasn’t changed in ten years… because, well, “it’s still working.” By Will Strohl Business, Leadership, Marketing, Website Building a Business, Competitive Advantage, Digital Marketing, Growth Mindset, Small Business Growth, Small Business Marketing Loading Disqus... Read More »
15 October Your Website Isn’t the Finish Line — It’s the Launchpad for Your Marketing A lot of small businesses stop at their website. They get it launched, breathe a sigh of relief, and move on. But your website shouldn’t be the end of your marketing story — it's supposed to be where it starts. By Will Strohl Business, General, Leadership, Marketing, Website Marketing Collateral, Marketing Materials, Print Marketing, Small Business Marketing, Website Migration Loading Disqus... Read More »
12 October How to Do a Technical SEO Audit (Without the Tech Headache) If your website isn’t showing up the way it should, the problem may be the “behind‑the‑scenes” setup. This guide explains—in plain English—how to check the most important technical SEO items so more customers can find you. By Will Strohl Business, General, Internet, Marketing, Technology, Website AEO, Robots.txt, SEO, SEO Audit, Sitemap, Small Business SEO, Structured Data, Technical SEO, Website Audit Loading Disqus... Read More »
10 October What Is Technical SEO (And Why Small Businesses Should Care) If you’ve ever heard someone mention “technical SEO” and thought, that sounds complicated — you’re not alone. But here’s the truth: technical SEO isn’t just for big corporations or marketing experts. By Will Strohl Business, General, Internet, Marketing, Website Digital Marketing, Google Search Console, Local SEO, Mobile Friendly, PageSpeed Insights, Site Speed, Small Business SEO, Structured Data, Technical SEO Loading Disqus... Read More »
8 October Are Hashtags Dead on X? A 2025 Reality Check for Marketers You’ve probably seen bold X (formerly Twitter) threads that proclaim “hashtags are dead” — or at least that they’re useless for serious marketers these days. The truth is more nuanced. Hashtags have lost their easy “hack” status, but that doesn’t mean they’re entirely useless. They’ve just become one piece in a more complex discovery puzzle.In this post, we’ll dig into the latest academic and industry evidence, explore how hashtags are abused, and show how marketing teams can still use them smartly. By Will Strohl Business, General, Internet, Marketing, Personal Branding, Technology Cheat Sheet, Digital Marketing, Digital Marketing Research, Digital Marketing Trends, Hashtags, Marketing Research, Marketing Trends, Paid Ads, Social Media Marketing, Twitter, Upendo Ventures Loading Disqus... Read More »