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2 June
Your website isn’t a brochure. It’s your hardest-working employee — or at least, it should be.
Two Questions Every Business Owner Should Be Asking
Most small business owners treat their website like a one-and-done project. But in
reality, your website is a 24/7 sales representative — and it’s time we started treating it like one.
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How many leads is your website generating?
If you don’t know, then you don’t know if it’s working. That’s the first red flag.
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What’s the ROI of your website investment?
When you compare the cost of your website to the business it brings in, are you coming out ahead? Or is it a silent money pit?
Here’s the Bonus Question
If your website were a human salesperson, would you:
- Give them a raise?
- Put them on a performance improvement plan?
- Or quietly hope they’d quit?
Now here’s the kicker: If your website isn’t performing… is it
the website’s fault? Or is it the fault of its manager — you?
What a High-Performing Website Should Be Doing
A properly managed website should:
- Attract qualified leads
- Explain your unique value
- Make it easy for visitors to take the next step
- Track and improve performance over time
If yours isn’t doing that, it’s not your best employee. It might be your most expensive liability.
Good News: We Can Fix This, Together!
At Upendo Ventures, we help small businesses transform their websites into lead-generating, deal-closing machines. Whether it needs a refresh or a full rebuild, we’ve got your back.
Let’s talk about making your website earn its keep →
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Founder & CEO
Upendo Ventures
Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more.